Alex Rosales is your typical guy next door— if the guy next door could sing, produce and play 5 instruments. Before becoming a walking drum machine, he was just Alejandro Rosales, Born in Santa Ana, California and raised in Indianapolis, Indiana. “I wrote my first song when I was 11 years old,” says the Midwest bred singer/songwriter. “When I was a little boy, I remember relating sound and notes to colors; it was crazy!”

 

Born to immigrant parents, Alex grew up listening to traditional Mexican music, and by age 13, soon found himself in local bars playing alongside guys twice his age. “Because I was underage, I would have to wait outside in the parking lot between sets,” says Alex, “just so I wouldn’t get caught.”  Soon after, he would be introduced to the life changing sound of R&B music. “I remember hearing Brian Mcknight for the first time; I  listened to “Anytime” about a dozen times that night. The chords, the singing… It was something completely new to me. I was hooked!”

 

By age 18, Alex would sign a management deal with former La Face records songwriter, William Woodson. With his help, Alex would go on to win “Best Male Vocalist” in the Indianapolis Black Expo talent show. “I’m not going to lie,” says Alex, “I stood out like a sore thumb.”

 

By 22 years old, Alex established himself as a producer in his home city, but a phone call from a former teacher would forever change his trajectory.

 

Having heard what Alex was capable of early on, Luis Morales, the former high school ESL teacher invited him to helm the newly formed Spanish rock band, Mantra. Along with Manager Saul Ramirez, Mantra would captivate the Midwest, eventually opening for such acts as Enanitos Verdes and Alejandra Guzman, and culminating with a place on the US tour with Spanish pop band, Belanova.

 

In 2011, Alex made the move to LA and, after only one week in the city, caught the attention of Warner Music A&R executive Mike Caren through a Facebook message. Alex was invited for writing sessions while at the same time starting to produce spanish remixes of current top 40 hits. Alex saw some success with an electronic, merengue and Brazilian batucada infused remix of Rihanna’s hit, “Where Have You Been,” that features a Spanish verse sung by himself. The video captured over 400k views before Youtube took it down because of a copyright dispute.

Luck came in 2014 when, again, a random Facebook message to Ashley Poole paid off. The former Bad Boy Records and DREAM member was releasing new music and Alex signed on to produce her first single called “Sometimes.” That later opened doors for Alex to help produce music for DREAM when they decided to reunite for a summer tour in 2016 along side other artists of that era including O-Town, Ryan Cabrera and 98 Degrees.

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